About Veena
I was born and raised in India and have since lived and worked across Asia, the Middle East, Africa, and Europe. My career spans over 20 years in the consumer goods industry, including leadership roles at PepsiCo and Diageo, as well as advisory and entrepreneurial experience in high-growth FMCG ventures. I hold an MBA from INSEAD and am a qualified ACCA accountant. Now based in the UK, I am establishing a search fund with NCA to acquire and grow an SME in the FMCG sector, combining my operational experience, commercial acumen and passion for purpose-led brands. Outside of work, I enjoy painting, scuba diving and travel as a way to explore people, cultures and stories.
ContactMY SEARCH
I am leading a search to acquire and grow a well-established SME in the UK FMCG sector. I am looking for a business with strong fundamentals and a proud legacy, where I can work closely with the existing team to build on its strengths and support its next phase of growth. My focus is on creating long-term value through operational excellence, brand development, and by empowering people.
Market segments include
- Packaged Food & Beverages
- Personal care, cosmetics & wellness
- Homecare & Hygiene
- Nutraceuticals
My contribution
I bring hands-on operational expertise to strengthen and streamline the business, ensuring it runs efficiently and scales sustainably. My deep commercial and financial experience helps unlock new growth opportunities and reinforce the company’s market position. By working closely with the existing team, I will build on its legacy, empower people, and foster a strong, purpose-led culture. The focus remains on creating long-term value for customers, employees, and all stakeholders.
Strategic leadership
Operational excellence
Growth and transformation
Team development
NCA Searchers
Novastone Capital Advisors (NCA) is a global firm that solves succession challenges faced by small to medium-sized enterprises (SMEs) through our Operator-Led Search Fund Program.
