About Erika
I was born and raised in the Midwest and spent the early years of my career working in the Twin Cities before professional life and extensive travel brought me to Southern California. I’ve dedicated the last decade of my career to working with small businesses as a leader and growth expert within the mass market consumer product industry. As I embark on this Entrepreneurship Through Acquisition journey, I look forward to connecting with founders, their teams, stakeholders, and consumers.
ContactMY SEARCH
My search is focused on acquiring a profitable lower middle market company that creates products to facilitate human connections. Whether that be through play, gathering, sharing, celebrating, or creating, I enjoy working with innovators in this space.
Market segments include
- Toys
- Games
- Housewares
- Hobby
- Party
- Gifts
- Crafts ( B2B & DTC )
My contribution
As an experienced leader in strategic growth, I plan to deploy a balanced mix of value creation strategies post-acquisition. I firmly believe that small businesses are the heartbeat of the global economy and I look forward to working with ambitious teams that share in that core value.
I strive to create inclusive and humanizing work environments that foster collaboration, creativity, and empower employees.
Key Skills
Relationship Centered
Strategic Growth
Operational Leadership
Product Expertise
Results Driven
NCA Searchers
Novastone Capital Advisors (NCA) is a global firm that solves succession challenges faced by small to medium-sized enterprises (SMEs) through our Operator-Led Search Fund Program.
