About Gonçalo
I was born and raised in Portugal and have built a 20+ year career leading teams and driving performance across global FMCG companies like P&G, Danone and Lindt & Sprüngli. I’ve had the privilege of living and working across Europe, Asia, and the U.S., managing full P&Ls, transforming brands, and building businesses from the ground up.
Most recently, I served as Chief Growth Officer and Asia President at HealthyBaby, a mission-driven startup. Before that, I was CEO of Lindt China, where I led a turnaround that tripled our market share. My earlier career included scaling Activia globally and launching Aptamil in China for Danone, as well as leading high-impact campaigns for Head & Shoulders at P&G.
MY SEARCH
I’m passionate about combining brand purpose, operational excellence, and team empowerment to drive growth. With deep roots in Southern Europe and global execution experience, I’m now fully focused on building a legacy through entrepreneurship via acquisition.
Market segments include
- FMCG
- Food, Textile
- Home Décor
- Personal Care
- B2B Ingredients
My contribution
I’ve spent my career leading teams, scaling brands, and transforming operations across diverse FMCG environments—from startups to global corporations. I bring that breadth of experience to the next business I acquire, with a clear focus on execution and long-term value creation.
Rather than imposing change, I aim to build on what already works. I will invest time with the team, understand the culture, and evolve the business thoughtfully-strengthening the brand, sharpening operations, and exploring new growth paths. My approach is people-led, performance-driven, and grounded in respect for the company’s heritage.
Leadership
Systems Thinking
Communication
Problem Solving
Decision Making
NCA Searchers
Novastone Capital Advisors (NCA) is a global firm that solves succession challenges faced by small to medium-sized enterprises (SMEs) through our Operator-Led Search Fund Program.
