About Guillermo
Born in Argentina, raised in Venezuela and based in Spain for more than 27 years, I have spent much of my life adapting to different countries, cultures and ways of thinking. This has shaped my curiosity and ability to understand what makes people, places and businesses distinctive.
Growing up as the family’s “fixer,” I developed early interest in understanding how things work and how they can be improved, an instinct that led me to become a Mechanical Engineer and later earn an MBA. Professionally, this has translated into a career spanning commercial development and operational consulting across more than a dozen industries. I am particularly drawn to building and improving businesses, especially those with an industrial, machinery-related or technically complex dimension.
My Search
My search will be built around four key pillars: proprietary direct seller outreach to companies identified through database mapping; leveraging my personal network in selected sectors to access deeper industry intelligence; a channel-based search through 75+ brokers across the Spanish ecosystem; and relationships with sector associations and SME-focused consulting firms.
Market Segments Include
- Technical Industrial Specialized Services
- Specialized Maintenance
- Cold Chain Management
- Testing & Certification
My Contribution
I will bring a disciplined owner-operator approach, drawing on over two decades of commercial and operational leadership across industrial B2B sectors. I will strengthen the company’s foundations through improved processes, KPIs and an AI-ready operational backbone, while empowering the team, increasing accountability and reducing CEO dependency. Building on my track record of restoring profitability and accelerating sales, I will drive organic growth through deeper customer penetration, cross-selling and selective geographic expansion, supported by stronger governance and financial discipline.
